Blogs
Brands Celebrate Diwali in a Preachy but Quirky Way!
Jan 16, 2020
Setting the tone for this festive season, many brands conceptualized innovative, quirky ways to bring about the message for their respective brands keeping in mind the central theme of Diwali. Here are the top six ads that made a lasting impression with their meaningful campaign:
Alexa, the Voice-Assistant Can Now Help You Get a Job!
Jan 09, 2020
McDonald’s announced 'Apply Thru,' an Alexa or Google Assistant skill that the company claims is a world’s first.
Japanese KitKats are Replacing Plastic Packaging with Recyclable Origami Paper!
Jan 02, 2020
From plant-based, bioplastic LEGO to Adidas’s first fully recyclable running shoe, companies worldwide are working hard to make their products and packaging more sustainable. Joining this fight for a sustainable environment is Nestle Japan.
McDonalds and Burger King Scrap Plastic Kids Meal Toys
Dec 27, 2019
The war on plastics is growing, with Burger King and McDonald announcing that it will no longer include plastic toys in kids’ meals served in the United Kingdom.
Facebook and Instagram Launched Music Products in India!
Dec 20, 2019
Facebook-owned Instagram has started rolling out a new feature called "Instagram Music" on all platforms. The functionality helps users tag song lyrics and snippets to their Instagram stories.
WhatsApp New Feature for iOS Users!
Dec 13, 2019
iPhone users, time to update WhatsApp on your smartphones. WhatsApp has started rolling out a new feature for iPhone users that will allow them to play an audio right from the notification panel. In earlier WhatsApp version, the iPhone users can see that they have received an audio file or voice messages but they couldn't preview it yet.
Chip Brand Doritos Removes the Name from its Logo!!
Dec 06, 2019
Marketers all around the world are looking for new and different ways to get their brand names and logos in front of hard-to-reach Gen Z audiences, but chip brand Doritos is trying something very different. They’re going forgoing its tagline and logo!!
Gmail can now tell Your Co-Workers You are on Vacation Before They Email You!
Nov 28, 2019
Imagine a situation where you have sent a mail to your colleague asking for some help and now eagerly waiting for their reply. Only to realize later that they are on leave!! You wish for a way that there was something that could inform you about his absence from work. Well, worry not, Google is trying to make this happen.
Here is How Brands Celebrated the Spirit of Independence Day
Nov 21, 2019
Keeping in trend with moment marketing, many brands have created Independence Day campaigns that play on the concepts of patriotism and love for diversity. Here are our top five ads that celebrated Independence Day:
Burger King Brazil Rolls Out Commercial with Blind Protagonist
Nov 14, 2019
The goal of many food commercials is eventually to trigger physical sensations like taste and smell by using the association of sight and sound. Pique people’s interest and moved them by the visuals appearing on the screen so they are compelled to drive-through next time they are out is a tried-and-true technique. But at times these ads are very exclusive and inaccessible especially for the people who are visually or hearing impaired. That changes with Burger King’s latest Brazilian ad.
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