Keeping in trend with moment marketing, many brands have created Independence Day campaigns that play on the concepts of patriotism and love for diversity. Here are our top five ads that celebrated Independence Day:

The campaign by United Colors of Benetton is hinged on the concept of communal harmony as it shows a profound act of inter-faith harmony where a bhajan ceremony is paused for azaan during the Hindu festival of Navratras.

2. #IntheNameofLiberty

This campaign by Liberty Shoes shed light on very pressing issues and makes people think what freedom means? It shows how we often abuse our liberty by being disrespectful to our surroundings or people with a different lifestyle, faith or belief. And encourages us to preserve not just our freedom but also of others.

3. #Power of One 

This heartwarming ad by BookMyShow presents similarities between the Indian Army and school-going children, both paying their respects to the Indian flag, and shows the former’s rescue efforts during natural calamities. It also expresses its gratitude towards the Indian Army by pledging to contribute towards their welfare as also towards relief for victims of flood-hit regions in India. 

4. #TrulyIndianBurger

In an attempt to bust the myth that McDonald’s India products are ‘western’ in their origin it created an awareness ad about its naturally sourced ingredients from all over India, in a bid to emphasize on the 'Indian-ness' of the burgers. The ‘Truly Indian Burger’ campaign also celebrates the diversity of India which is an amalgamation of different caste, class, belief, and lifestyles.

5. #TheHomeComingProject

This unique initiative by Lava Mobiles re-imagines India Gate and the martyrs of WW I whose names were inscribed on its wall. When people point their phone camera towards India Gate, the app shows them the names of all 74,187 martyrs versus 13,000 names that one can see through the naked eye. This is achieved through an AR app that comes in-built with limited edition of Lava Mobiles.