Marketers all around the world are looking for new and different ways to get their brand names and logos in front of hard-to-reach Gen Z audiences, but chip brand Doritos is trying something very different. They’re forgoing its tagline and logo!! Yes, you read it right. Doritos has officially changed its iconic tagline ‘For the Bold’ by launching a campaign focused on igniting consumers to take what they love to ‘Another Level’. From 26^th August onwards, Doritos will remove its logo from its social and digital ads and instead build the brand with its iconic triangle design and the words ‘Logo Goes Here’. The brand is hoping that fans recognize the classic colors of its bag, the chip-shaped icon and other notable Doritos attributes, like cheese dust, in its new push. The chip brand claims that its ‘Another Level’ campaign is meant to appeal to Gen Z, a generation which it claims doesn’t like ‘overt’ advertising.
      Since we live in a world of head-swiveling promiscuous advertisements in that scenario going “Anti-advertising” is a huge leap of faith, let us see if it pays off or backfires on Doritos’ face!